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Virgin's major airlines -- Virgin America, Virgin Atlantic Airways and Virgin Australia -- are to allow loyalty point swaps between them for the first time.
The deal, announced March 19, allows 'earning and burning' virtually without restrictions, allowing *each airline's loyalty program members to redeem miles or points when flying on any of the sister-branded airlines.
As of this week, members of Virgin Australia's Velocity, Virgin America's Elevate and Virgin Atlantic's Flying Club can spend their points by booking trips through each website.
As Virgin's founder Sir Richard Branson pointed out, the deal is especially valuable because of Virgin's comprehensive route network around the world -- none of the airlines is part of an alliance (which would ordinarily allow the shared redemption of points), but being able to exchange points between them considerably increases the convenience of each frequent flyer program.
The result is a scheme that could allow very loyal passengers to cash in on a round-the-world Virgin ticket, using Virgin Atlantic for long haul routes to Australia and America before transferring to regional flights with partners.
Sadly, taxes and surcharges are still required -- and they're not cheap.
A trip between San Francisco and London would incur a whopping $650 in taxes, for example, while a Los Angeles to Sydney booking would come in at a hefty $749.
Virgin's major airlines -- Virgin America, Virgin Atlantic Airways and Virgin Australia -- are to allow loyalty point swaps between them for the first time.
The deal, announced March 19, allows 'earning and burning' virtually without restrictions, allowing *each airline's loyalty program members to redeem miles or points when flying on any of the sister-branded airlines.
As of this week, members of Virgin Australia's Velocity, Virgin America's Elevate and Virgin Atlantic's Flying Club can spend their points by booking trips through each website.
As Virgin's founder Sir Richard Branson pointed out, the deal is especially valuable because of Virgin's comprehensive route network around the world -- none of the airlines is part of an alliance (which would ordinarily allow the shared redemption of points), but being able to exchange points between them considerably increases the convenience of each frequent flyer program.
The result is a scheme that could allow very loyal passengers to cash in on a round-the-world Virgin ticket, using Virgin Atlantic for long haul routes to Australia and America before transferring to regional flights with partners.
Sadly, taxes and surcharges are still required -- and they're not cheap.
A trip between San Francisco and London would incur a whopping $650 in taxes, for example, while a Los Angeles to Sydney booking would come in at a hefty $749.