Det här är ungefär som att SAS skulle ge ut SAS-surströmming i Sverige (eller kanske
Gamelost, The Smelly Old Cheese From Norway! i Norge)
BRITISH AIRWAYS SPREADS ITS WINGS WITH LIMITED EDITION MARMITE
British Airways and
Marmite have teamed up to create a limited-edition jar to celebrate the airline’s centenary, launching on May 1. As Marmite is the most confiscated brand at airport security, the centenary jar is conveniently sized to fit within the liquid allowance.
For Brits travelling abroad, it is clear they cannot go without the British spread that has divided the nation since 1902. Based on data from
London City Airport, Marmite is the most confiscated branded food item at airport security. Other branded items that did not make it past security are Harrods jams and spreads and Lyle’s Golden Syrup.
The airport has seen deserted jars of Marmite increase 50 per cent in the first three months of 2019, from four to six jars a day, and the airport forecasts it could seize over 2,000 jars this year alone. British Airways customers can now get their Marmite hit when away. The special edition spread will be exclusively available to customers on board all flights from May 1. The jar weighs 70 grams so if they do not get through it on holiday they can safely take it through security as it falls within the liquid restrictions.
To coincide with the launch, on April 30 London City Airport will be holding an amnesty at its security gates, giving all customers the chance to swap their over-sized, prohibited jars of Marmite for British Airways’ travel-friendly version.
Hamish McVey, British Airways’ Head of Brand and Marketing, said: “It’s clear that customers like to enjoy their favourite brands like Marmite while travelling or when they’re abroad. We work with some of the best of British to bring them to our customers on board our flights and now, in our centenary year we will have even more brands alongside Marmite that our customers can enjoy.”
British Airways - BRITISH AIRWAYS SPREADS ITS WINGS WITH LIMITED EDITION MARMITE