Flybe and Finnair reveal joint vision for Nordic passengers following acquisition of Finnish Commuter Airlines
Europe’s largest regional airline to deliver new routes and lower fares, creating an invigorated marketplace for Nordic regional aviation.
Further to this morning’s announcement to the London and Helsinki Stock Exchanges, Flybe and Finnair are proud to lay out their joint vision following the acquisition, subject to competition clearance, of Finnish Commuter Airlines (FCA) with their intention to create an airline that will become the leading regional airline for the Nordic and Baltic countries. As announced today, the acquisition of FCA will take the form of a joint venture, to be split 60 % Flybe and 40 % Finnair, with Flybe taking over the day-to-day operation of the airline from Monday 1st August 2011.
With the further intention of expanding into Sweden, Denmark, Estonia and Latvia, the new airline will differ substantially to those regional airlines previously operating in these marketplaces. Firstly, it plans to introduce Flybe’s already successful quality low fare concept/product to the Finnish, Nordic and Baltic regions, allowing millions of business and leisure passengers the opportunity to travel at affordable prices. In addition, the company will benefit from Finnair's excellent connections to Europe and Asia as well as its local expertise. In short, Flybe and Finnair want to create more Flying Finns by offering an affordable aviation product that understands the needs of the Finnish nation.
Flybe comes with a distinguished track record of high profile international trade and consumer awards included amongst which are those that recognise its success and commitment to delivering a quality customer service-oriented product. This includes an Economy Plus option for the business traveller and an added bonus of knowing they are flying with the airline that initiated the world’s first eco-labelling scheme for the aviation industry.
Secondly, it will fly non-stop and directly between regional airports enabling customers to save time. This system of ‘point-to-point’ flying will open up new destinations and it will complement Finnair's international network operations. The new airline is designed to support and stimulate regional Nordic economies in the way that Flybe has already so successfully done around the United Kingdom and Europe. By introducing new regional routes, new flights and new timetables, the airline aims to invigorate previously unstimulated markets that until now have not been serviced by other carriers.
The plan is to announce details in mid August of extensive new route network that will operate from the start of the IATA Winter Season (Sunday 30th October 2011). This will supplement the key lifeline routes from the Finnish regions currently operated by FCA.
Flybe chose FCA as an acquisition target as its economics make it a viable base from which to expand into the Nordic and Baltic States region, maintaining this competitive advantage will be a key facet of the future strategy.
Commenting on the Flybe’s vision, Jim French, Flybe Chairman and Chief Executive said: “Finnish and Nordic passengers will see something very different from what has been available to them in the past. Flybe and Finnair have come together in a genuine partnership of equals that will bring huge benefits not just for Finnish passengers but also for the country’s economy.”
He continued: “We look forward to working closely with FCA staff as we embark together on this exciting new venture to introduce a great value, high quality product to the Finnish travelling public. In establishing much-needed point-to-point routes, opening new bases in Finland, expanding into new markets - and in the process, becoming a recognised champion dedicated to the Nordic regions, the companies hope to create a brand new generation of Flying Finns!”
Mika Vehvilainen, Chief Executive of Finnair emphasized the benefits of the new company: " We have joined the forces with Flybe to establish a strong, complementary and cost-efficient operator in the Nordic market. In addition to point to point connections, the airline will form an effective feeder platform for our international operations. We also felt that thanks to Flybe's long experience in regional point-to-point flying the company was the best possible partner for a network operator like Finnair. Together we will be able to take the customer experience on a new level."
"We are establishing a strong player in the Northern European local aviation market. The vision of the new company is in line with Finnair's partnership strategy and it is an example of how we are building powerful networks with other leading industry parties, such as Flybe. We expect that our partnership will create a competitive and sustainable player in the Nordic markets. This will benefit also those travellers who use Helsinki as their transfer hub on their way to and from Asia and Europe."
Juhani Pakari, Chief Executive of Finncomm commented: “These negotiations have been long and thorough, and we are very happy with the result. This is a good solution for customers as well as for our staff. This is an excellent opportunity to develop the company to be the best regional airline in Northern Europe.”
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