cooolVirgin:s salt & peppar, att folk stal dem blev en reklamgrej för dem.
Richard Branson:
We had little pepper pots, and salt pots on our planes, shaped as a windmill. When I was running Virgin Atlantic, the chief executive came in one day and said, "We’re losing thousands of these. It’s costing the airline tens of thousands of dollars a month. You’re going to have to take them off. They’re far too popular."
And I thought, "If they’re far too popular, do we really want to take them off? It’s a compliment."
So we just put underneath them, "pinched from Virgin Atlantic." We then found that people were continuing to steal them, and they were ending up on their dining-room table. They hadn’t looked underneath. Their guests would look underneath. And the whole evening was spent talking about Virgin Atlantic in one of our best advertising tools ever! That was a fun one which worked really well.
11 Questions For Richard Branson In A Place Called "The Shag Room" | Co.Design | business + design
Tidigare i veckan flög jag Swiss business inom EU och fråga CC om jag skulle kunna få ta med lite choklad hem. Hon kom senare ut med en fin presentförpackning.
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Detta platsar i tråden: http://www.businessclass.se/forum/t...brussels-airlines-det-här-gjorde-ni-bra.7769/Tidigare i veckan flög jag Swiss business inom EU och fråga CC om jag skulle kunna få ta med lite choklad hem. Hon kom senare ut med en fin presentförpackning.
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Jag tar ibland med mig en öl som jag kan dricka senare på kvällen för jag som exempel ska köra bil direkt efter ankomst.