As the "Airline for Sport,“ Lufthansa flies the German national football team and its fans to their destinations during the Euro 2012 championship. To coincide with the tournament and kick off the 2012 summer sports season, Lufthansa is launching a marketing campaign with the motto of “Take off for glory.” The campaign will revolve around a Facebook competition which gives participants the opportunity to win attractive prizes. Starting on June 6, 2012, football fans can visit the Lufthansa Facebook page to register for the Lufthansa Football Bingo competition and reserve their personal bingo cards and a chance for a prize. During the European Football Championship from June 8 to July 1, the bingo players will keep their fingers crossed and hope for a win. To reserve up to eight additional bingo cards and increase their chances of winning, participants can invite friends to play the game or use special promotional codes distributed at selected German airports as well as through the Lufthansa customer newsletter and Twitter. Events like “Germany reaches the quarter final” are displayed on the bingo cards. The more events actually occur during Euro 2012, the closer the participants will get to winning a prize. The prizes include six pairs of airline tickets to one of the countries participating in the European Football Championship as well as over 15,000 instant wins and attractive daily prizes from Lufthansa WorldShop.