AccorHotels to acquire iconic brands Fairmont, Raffles and Swissôtel

Diskussion i 'Accor & Le Club' startad av mrphille, 9 December 2015.

  1. mrphille

    mrphille Medlem

    Ort:
    Stockholm
    Land:
    Sverige Sverige
    Detta dök upp i e-posten...intressant
    Dear Member,

    We are delighted to share with you the announcement of the forthcoming combination of AccorHotels and Fairmont Raffles Hotels International. This unique group, which is currently present in 34 countries, comprises three emblematic luxury hotel brands: Raffles, Fairmont and Swissôtel.

    As a member of Le Club AccorHotels, this merger will give you access to even more exceptional addresses including legendary properties such as Raffles in Singapore, The Plaza in New York, The Savoy in London and Le Royal Monceau in Paris. Fairmont, Raffles and Swissôtel together represent 43,000 rooms in 115 hotels around the world.

    Le Club AccorHotels and the loyalty programs of the Fairmont, Raffles and Swissôtel brands are among the most generous and innovative in the global hospitality sector. Our brands and locations are highly complementary and we want to make the most of these two programs to offer you ever more exclusive services and privileges.

    This merger will take a few months to finalize. For the time being, your Le Club AccorHotels program will not change. Your status, advantages and bookings remain the same. No changes will be made in the way you manage your account or book your stays in our hotels.

    Because your loyalty deserves our full attention, we will of course keep you informed of the key stages of this exciting project over the coming months. In the meantime, we remain at your service in our hotels, on our accorhotels.com website, our mobile app and via our customer care centers.

    Feel Welcome

    Sébastien Bazin

    Chairman and CEO
    [​IMG]
     
    rstenelo och EBGGOT gillar detta.
  2. johhenrik

    johhenrik Medlem

    Ort:
    ARN
    Land:
    Sverige Sverige
    Wow, det är en imponerande ökning av Accor får man ju lugnt säga.
     
  3. Och inga dåliga hotell heller :)
     
  4. Voyageur

    Voyageur Medlem

    Ort:
    Stockholm
    Land:
    Sverige Sverige
    Omg vad coolt! Då är det äntligen kanske värt att fylla drömmen och pynta de 5000kr natten Raffles oftast tar :)
     
  5. henrik l

    henrik l Medlem

    Ort:
    KVB
    Land:
    Sverige Sverige
    Då får man se till att hålla platinum på Accor för att få access till lite potentiellt intressanta lounger:D
     
  6. Homer

    Homer Medlem

    Nu köper de in sig i Banyan Tree också, men bara 5%


    Banyan Tree Holdings today announces that it has entered into a heads of agreement with AccorHotels. Under a long-term partnership, both parties intend to collaborate to develop and manage Banyan Tree branded hotels around the world. Banyan Tree will also have access to AccorHotels’ global reservations and sales network, as well as its loyalty programme Le Club AccorHotels.

    AccorHotels will invest an initial SGD 24 million (c. €16 million) in Singapore-based Banyan Tree and both parties will then co-develop the brands owned by Banyan Tree around the world. This investment will be made through a mandatory convertible debenture that at conversion will give AccorHotels an approximately 5% stake in Banyan Tree. AccorHotels has an option to purchase an additional approximately 5% stake.

    Ho Kwon Ping, Executive Chairman of Banyan Tree, said: “This agreement is not only transformational for Banyan Tree, but is also an innovation for the global hospitality industry. With the current consolidation of mega hotel companies, smaller but also global players – many family-controlled – are also seeking strategic alliances with the global giants. Our strategic alliance with AccorHotels allows us to remain an independent company, enabling us to continue securing hotel management agreements on our own and yet accelerating Banyan Tree’s speed and scope of expansion but with AccorHotels helping us to grow our brands around the world. We believe this agreement will propel our brands rapidly to global reach and range and strengthen our ability to embrace change and innovation in the hospitality industry with a strong global partner. We are excited and committed to this partnership.”

    Sebastien Bazin, CEO and Chairman of AccorHotels, said: “Our collaboration with Banyan Tree is a great opportunity to complement our business proposition to owners with iconic brands, while always better servicing our guests. Banyan Tree Holdings has created key leading positions across Asia with luxury resorts, one of the fastest growing segments in the industry. We will bring scale to the network through our ability to develop and manage hotels under the Banyan Tree brands globally, hence strengthening our leadership in the luxury hotel space. We are confident that our investment will create incremental value for our shareholders.”



    Luxury Hotels and Resorts - Banyan Tree
     

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